Find existing projects and look at their bibliography to find relevant research:
I can’t remember if this was to find research about research, or research about my specific topic… Anyway, I went to the Labsome blog, clicked Projects and looked at Bouncing into Gymnastics by Martine Perras which seems to be the most relevant project to my public relations based ideas (see future blog post for my next best problem!). All the references here seem to be relevant to the topic, not research methodologies. The most relevant to my new problem, which will (hopefully) revolve around an integration of PR and Web2.0, would be cited as: “Nonprofit PR 2.0:
A Tree Grows In Cyberspace. “ PR News 10 Dec. 2007: 1-3 RMIT, Melbourne, VIC. ProQuest. 2 Sep. 2008
<http://www.proquest.com/>. So far, looking at this project has not been my greatest research success.
Onto the next one I guess, Sarah Phillips’ Spinning the Bottle. Again there is a lack of research methodologies cited, but a useful reference might be Hallahan, K. (2004), ‘Protecting an
organization’s digital public relations assets’,
Public relations review, Volume 30, Issue 4. Or this looks like an interesting site with a variety of research papers McCrindle Research (2008), McCrindle
Research, Sydney, New South Wales,
viewed May 31 2008, <http://www.
mccrindleresearch.com.au>. There seem to be quite a few new technology and PR related links in her bibliography – yet nothing on how to research.
As I do this it seems kind of silly, because I am researching right now? Maybe I’ve misunderstood the point of this particular question. Oh well, I’ve got some good links out of it, so regardless if I’ve done it right or wrong, I’m ok with this!