The Gruen transfer seems to be taking off. First it was just my mum that would ask ‘did you see the Gruen factor last night?’, I would reply ‘you mean the Gruen Transfer? No i missed it.’ Now it seems every second person is watching it and the Age is reporting on it. Here’s a bit of controversy that they only showed online after several thorough warnings of it’s content – The Foundry’s Anti-discrimination Ad
I don’t think this ad would work on television for reasons outlined by the panel (large portions of the general public would not be educated enough to get the real meaning, others may be too shocked by the first comments to make it to the real point) but to be honest I’m disappointed they didn’t show the ad and the discussion on their show. It’s controversial, but it’s worth watching, it’s worth thinking about. Maybe putting it on the website is just a form of underground promotion for the show? What do you think?